190 Coffee and Tea

190 Coffee and Tea is a newly opened coffee shop in Duluth, MN. I was the graphic designer for my advertising agency and we created a marketing communications plan to help 190 advertise to college students. My team and I decided to make "Caffeinate, Collaborate, Create." our slogan for the campaign. I designed multiple posters to be placed around schools and displayed on billboards and bus shelters. The logo was already existing by 190 Coffee and Tea. 

Agency Members: Brooke Lillie, Olivia Sedlacheck, Ben Paschke, Nate Denney, and Gabby Roberts

The posters above use the colors from the actual brand: black, white, and blue. Two different illustrations are shown of how our slogan can be represented: two cups having a conversation and a notebook with the rings being coffee stains. The two posters below take a different approach and mimic the style and atmosphere of the coffee shop with the brick elements and photography.